When you work using one of the best SEO companies, your website is sure to write the various evaluation methods that Google implements, including the algorithm update for above the fold content. The top SEO companies have a complete grasp on how Google evaluates websites. Hiring the best company is the sure way for you to obtain the highest ranking for your website, because they understand how to make the best of above the fold content.
When a user clicks through to your landing page, they should instantly be able to say where they are. Your landing page designs should have something representing your company be it your company logo, your website or logo color scheme, or even your company’s name. In the best landing pages viewers know what company landing page they are looking at since there is representation of the firm above the fold-usually at the top of the page.
If you have several landing pages for different things, you probably already know this, but in case you only use one landing page for multiple products, we’ll say it: you should have one landing page per call to action. Landing page designs work best when they are focused on one goal. And it is normal to have several landing page designs for several different products-in fact, you should.
White space can become a web designer’s best friend. The use of white space in landing page designs adds contrast, makes the design look clean and clear, and limits distractions for the viewer. Don’t be afraid to use white space.
While white space is important to landing page designs, so are images. The best landing pages use images to tell a story or underline a point. Images are visually appealing to a viewer and may likewise be very informative. Choose your images wisely so they do make an impact.
Speaking of images, the use of testimonials are very important to landing page designs, but they are even more impactful when hand in hand with a picture. Don’t be afraid to add an image to your testimonials.
The information that was written on the top part of the front page of newspapers was where the term above the fold originated. However, in today’s present times, this term is being used in the area of the website design. For websites, above the fold refers to the field of a particular web page that can be seen without having to scroll the page down.
One of the main factors that prompted Google to roll out the previously mentioned algorithm change was the reality that many site visitors complained about websites that were top heavy with various ads. Websites were featuring too many ads above the fold, despite of being properly optimized, and the visitors to these sites were obliged to scroll all the way down the page, just to search for the specific information that they were seeking.
Now that you learn more about the term ‘above the fold ‘, you probably have some idea of the way in which the content placed in this particular surface of a web page can affect ranking. Always keep into account the fact that the first thing that people will see when they visit a particular website is the above the fold content. This is because it is important to place high quality content in this region, so that site visitors will find what they need immediately and also be invited to explore the website further.
The best SEO companies know how to retain their clients sites from being penalized by Google. The top SEO companies also understand the importance of giving high quality web content that is unique and different than anything found on the Internet. The leading SEO companies also make use of effective techniques to present high quality web content in a proper layout.