Down The Marketing Rabbit Hole

Working in marketing or advertising? Hoping to one day land a top job in your career field? If so, or if you are either a college student studying marketing, or you are planning to have a degree in this field, here’s some information on a number of the top positions that offer top pay. This information might help you if you intend to one day reach for a top job in one of the following areas of marketing.

Internet marketing is the utilization of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you’ll find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), article marketing, and blog marketing. Each of these subject areas is important to determine prior to planning your internet marketing strategy.

There are many advantages to having a fully executable internet marketing strategy. These benefits include measurability, affordability, and flexibility. Many online marketing tactics provide marketing professionals with the ability to customer acquisition costs. Moreover, marketing professionals are better able to track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements.

Continuing This Conversation About Marketing

As the Internet has expanded, so have the opportunities for marketing online. Here we’ll take a brief look at each type of Internet marketing and explain the fruits of each.

If you are still in college and you’ve got your eye on either of these top positions, pay a visit to your school’s career counseling office (most colleges and universities have one of the above). Get as much information as you can on the career of your dreams, and then prepare yourself well, academically, while you are still in school. Competition is going to be fierce for top-paying jobs, so you’ll need to be just as fierce in your qualifications and preparation.

Magnifying Marketing

New opportunities keep opening up in the area of international marketing because of the Internet. The World Wide Web has ushered in a ‘revamping’ of the meaning of “international marketing. ” Although it was once the domain and privilege of huge multinational companies, now, anyone with a website can become an international marketer.

The Internet provides a portal for global marketing. That means any business can become a “global” business. Still, since being able to go global does not mean you know how to market your products and services globally, the Internet is also ushering in new jobs for people interested in international marketing. Not every job will have a salary range such as the one listed above, but with adequate experience and results in international marketing under your belt, you could become poised to parlay your qualifications, successfully, to companies offering higher pay in order to obtain the knowledge and experience of the qualified ‘pros’ of international marketing.

Intelligent Internet marketing begins with knowledge, is sustained with products and solutions, and validated with results. Internet Marketing is changing the face of all marketing. The prime benefit of Internet Marketing is that it offers 24/7 facility which isn’t available in Traditional Marketing. That is why Internet Marketing is the tide of the future.

Internet marketing is like talking to children in search engine marketing, and if Internet marketers are turning to appeal to everyone, Internet marketers often will lose more than they think they’ll gain. Not all Internet Web Surfers or IWSS are the same. As internet marketing is either of the fastest evolving market options, it makes since to always deploy and follow new trends in the marketplace.

Effective Internet Marketing is everything online, and a company can get the best produced on the planet but if that company can not receive the word out about their product, they simply don’t stand a chance to succeed. Internet marketing is critical to the success of websites. You can have a professional looking website but what good can it do if internet surfers can not find the website. A “basic” strategy for success is effective Internet Marketing and is the main ingredient to online success. Internet marketing is hard, technical, detailed work, and to build a great content rich website takes SEM and SEO planning to succeed.

Internet marketing is also known as e-marketing or web marketing and is the process of marketing a service or product over the World Wide Web. Internet marketing is an action plan carried out by a company or the webmaster of that company ’s website; this is to form an understanding and the feasibility for the success of that company on the Internet. A business starting on the World Wide Web, Internet Marketing is a must for raising customer awareness and ultimately driving sales.

Internet Marketing is Hard or simple; Internet Marketing is a Business, not a hobby! The truth is, Internet Marketing is easy, and learning how to get it right so that a company can get more traffic and sales from Internet Marketing efforts without working 24 hours a day is the hard part. The expertise in Internet Marketing is leveraged to transform a website into a potent marketing machine. Internet Marketing is the only marketing method that allows such a targeted and accessible reach. A company’s website is their virtual salesperson that never sleeps.

Sales-related jobs in marketing are the people who have the clearest, most direct link to bringing money into the organization. One sales area of marketing is called “channel development. ” Executives working in channel development are responsible for formulating and implementing effective sales strategies. People qualified to address these positions must be able to demonstrate understanding of sales channels, including partner channels, and ask the knowledge (and experience) to reach sales goals and maximize revenue for their employers.

Channel development execs know how to use their knowledge of sales channel development strategies to assist their employer and the employer’s channel partners expand their customer base, solve customer’s problems, and grow business. Many years of proven skills in sales and channel development are normally the major qualifications for top positions in this area. In this area, these skills are valued and rewarded, highly.

This ‘C’ level marketing position is the usually the top marketing job. Skills/knowledge required include being able to plan and direct all aspects of a company’s marketing program—from assessing opportunities, to guiding external advertising agencies or an internal marketing department, in the performance of effective marketing promotions/campaigns. Top marketing officers usually have an impressive, results-driven portfolio of accomplishments to show that clearly demonstrate past successes.

People qualified for these top jobs can demonstrate plenty of successful results developing effective marketing plans, identifying/assessing changes in the company’s marketing environment, and in evaluating opportunities and threats to their company’s position in the market, based on assessment/evaluation of competitor’s marketing strategies. These execs know how to develop, evaluate, modify, or adapt their employer’s marketing plans and strategies, as needed, in order to allow the company to remain competitive and successful.

Every company is interested in knowing the market potential of the products and services they offer.Top marketing research officers provide their employers with ‘educated guesses’ they need to attempt to peek into the future. This position is responsible for the oversight and direction of a company’s marketing research program. That means they’re in charge of providing the research which is needed to analyze sales results to extract information and indications of trends that can help to predict: Future for sales, competitive moves, customer buying patterns, and so on.

Marketing research executives collect and study market data with the goal of recommending where companies might need to implement more or less efforts to achieve the highest sales results. They analyze the effectiveness of advertising and the sales/purchasing data of customers and competitors, and they also collect, evaluate, and interpret findings from research studies in a variety of sales channels.

Backgrounds of top marketing research officers usually include a bachelor’s degree or higher, in business, statistics, or some other area of specialty, as well as ten or more years of experience in positions that have helped refine judgment/critical thinking skills, while providing a firm foundation in the concepts and practices of marketing research.

He or she is the’ Maestro’ of the marketing department, although the title “Marketing Director” can mean a wide variety of different things, depending on where the position is located. In general, however, it is a position responsible for the direction and oversight of a company’s marketing program. In some companies and/or organizations, the position might be the top marketing job, reporting to top management.

Marketing directors are responsible for tasks including planning, developing, and creating marketing plans for products and/or services; conducting marketing research to stay abreast of developments in the competitive environment or within sales channels, and overseeing/guiding the work of any external advertising or public relations firms under contract with the company or organization.

This position requires broad knowledge of marketing and advertising that, typically, is obtained by completing a bachelor’s degree, an advanced degree (such as an MBA), and gaining at least seven to ten years of experience in management positions in marketing. Individuals in this position need strong written and oral communications skills. They need to be capable of sound judgment/critical thinking skills. They must be capable of multitasking, not only in leading others, but in pitching in to help out when and where they’re needed to plan and accomplish company marketing goals and objectives.

Some companies/organizations will have, often as a separate position from that of Marketing Director, a role for an E-commerce Marketing Director. This position usually will have responsibilities and job qualification requirements analogous to those of the Marketing Director, but with specialized knowledge and experience in areas related to online marketing/E-commerce activities.

Direct-response marketing includes marketing efforts eliciting direct contact, and that which is intended to deliver a direct response from recipients of a marketing message. The Database Marketing vice president’s job is to ensure oversight of the development of strategically targeted marketing programs for the purpose of delivering tangible results in the shape of new customers, or in leads that could serve to cultivate new customers. The top boss in database marketing will usually manage a team of assistants, managers, and statistical analysts who work to preserve and utilize the company’s marketing database to help maximize sales results for marketing efforts.

A bachelor’s degree, knowledge or principles and experience in the practices of data gathering and analysis, together with a strong understanding of database software is commonly required for top executives in this area of marketing management.

Sometimes called the Internal Communications Director, this position is responsible for oversight and direction of all communications in the organization that are directed toward employees. The primary responsibility, in general, is to keep company employees informed through internal communications programs and strategies. The executive holding this position is usually responsible for supervising the planning, design, dissemination, and preparation of employee information, as same as for developing policies and actions that establish and maintain employee communications standards. This position may manage both people and projects, and might work in conjunction with employees in corporate public relations, as and with those responsible for external corporate marketing communications.

Positions may require advanced degrees in human resources communications, marketing communications, or related fields, and a minimum of ten or more years of related work experience.

The top creative job in the field of advertising (which constitutes the creative area of marketing) is the role of Creative Director. Usually found in advertising agencies, this position is responsible for directing the work of people involved in creating advertising and promotions. They oversee the development of design concepts and are contained in charge of guiding approaches used to show clients recommended creative strategies, concepts, and/or creative recommendations for advertising campaigns. Top Creative Directors must have an extensive background in producing top-notch creative work in advertising or marketing, and they must have skills, the knowledge, and experience needed to supervise employees tasked with artwork/graphic design, copy writing, and interactive/multimedia design and production.

A bachelor’s degree (and perhaps an advanced degree) and a minimum of ten to 15 years of proven, successful experience in one of more creative areas in advertising, and experience working as a creative director, is usually required to be eligible for the position of Top/Executive Creative Director. Also, since managing other people is required of those filling top positions in this area, most employers will also want to look at evidence of successful management of people as well as projects.

Account management refers to control of profit and loss from sales, and account managers are responsible for developing and maintaining key business relationships for a company or organization, and for negotiating sales contracts and securing/closing sales. Top Account Management Executives are responsible for the oversight and direction of the account management function. They develop and oversee policies, initiatives and goals with respect to the account management, and plan and implement client/account acquisition and retention strategies, in order that the company can increase/maximize sales revenue. They’re also responsible for ensuring day-to-day management of client accounts, and for ensuring customer satisfaction with products and services.

A bachelor’s degree and a minimum of ten years of proven, successful sales experience is usually required to be eligible for top positions in account management. Also, since managing other people is required of those filling top positions in this area, most employers will also want to find out potential top managers have managed people as well as projects, in the past.

Money and jobs are still tight, so these days, in most cases; the prize (the job) is going to those who’ve the most to offer. If you have the experience a job calls for, be sure your resume communicates well that you have it. Marketing and communications professionals expect would-be marketing and communications employees to be able to communicate well. This is considered to be part of your ability to “promote” a product. In this case, it just happens that the product is you.

Any training and/or experience that qualifies you for high-paying marketing roles—from target audience analysis, to creating advertising, to developing media plans to reach potential customers using traditional and “new media ” channels/vehicles—your resume and portfolio (if you’re in a creative area) will need relay, clearly and succinctly, to potential employers.

I’m sure there are still jobs in engineering that offer very high pay. I’m just looking at the great-paid positions in one of my own career fields. Marketing is a field with a lot of lower-level positions, so I wanted to inspire those who’re either in it, or interested in it, to aim higher, if they so desire! Thanks for reading, and for your comment.

I agree with you that international marketing is among the major trends in the field of contemporary marketing. Nowadays everyone with access to an Internet connection and a desktop or portable device has the potential to create a global startup business, with virtually very little capital or other resources. This is further provided by the fact that the English language continues to be the major language in the world trade. However, I believe that the knowledge of one or several languages that are employed in the targeted countries where the marketers efforts are directed, will surely help. The knowledge and use of other languages is the common point between the ‘old’ international marketing approach and the modern one.

Academic institutions offering marketing training were perhaps a little too late to realize the tremendous potential provided by the new web applications and platforms. Until lately, most of them used to offer International Marketing courses based on the former-fashioned approach which called for the pre-requisite of large-scale, well-established international business organizations. They couldn’t even imagine that a single entrepreneur with a laptop and a wi-fi access, somewhere in the world, would be the next-generation international marketer. After pioneering software engineers developed the necessary ground and made their applications popular in other areas, such as online socialization (see Facebook), the marketing side of things followed and turned everyone with an appetite to earn money on the Internet, into a local and/or international marketer.

I am still not sure whether universities and colleges have yet managed to understand the implications of this groundbreaking development. Very timidly and slowly they have begun to incorporate Internet-based marketing courses in their syllabii. That is a very welcome change of direction, although still on a limited scale, and I am sure that it will benefit marketing students by improving their job prospects and earnings in an increasingly web-oriented marketplace.

Thank you informationshelte, for your visit, and for such a ‘thorough’ response. Lots of information/education in that response! I agree with you, wholeheartedly. I think a lot of actors in the higher education arena are still in ‘denial’ when it is a question of the impact, potential, and limitless possibilities of the online/Internet world. Some of the major players have tightly embraced the Internet and its potential, while others are much slower to recognize that all areas of the academic arena, especially business/marketing, must welcome and embrace the problems and possibilities that come along with change.

I see this and read and know the job descriptions for the job and I think they’re not good paying jobs when you consider the responsibilities. I think is is low wage for what is required of a person.

Thank you Janette for your visit. It is always interesting hearing the views of readers. Perhaps the wages appear low, but remember these are ‘average’ salaries. Some people earn a lot more in these or similar roles, while others earn a lot less. What an individual is paid, finally, depends on all they be brought to the negotiation table, its willingness/ability to negotiate on salary and compensation, and the company they wish to work for, and the force of the job applicant’s salary negotiating skills.

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