The shrinking ISDN market in the UK is a clear indication that not only are businesses having to evolve their communication channels, but that SIP trunking is the way forward. IP PBX and unified communications are big business for SIP Resellers and channel partners as well as big technological advances for SME’s. For those who are unaware of the technology, SIP Trunking provides “Voice over Internet Protocol (VoIP) and streaming media service” that are far more cost effective and reliable than the ISDN services which many business firms are used to.
Traditional ISDN changed the telecoms industry massively, and has been a popular channel for over 25 years. However, with businesses requiring a more integrated system, ISDN channels have declined by almost a quarter since 2007.
While those close to the communications sector will be more bothered about the nuances of SIP Trunking, the business sector are widely concerned with its cost benefits and advantages. With industry experts predicting SIP Trunking to be the fastest growing business VoIP segment in the next decade or so, it does seem like the best choice for both small and large scale firms when addressing connectivity and quality phone services.
But SIP Trunking has evolved much beyond just cheap VoIP calls and integrated communications.
While initially a centralised architecture was considered key for SIP Trunking and its success, varying needs and growing markets have changed this equation in favour of a more distributed and diversified vision. With each enterprise having a different business need, the SIP Trunking services are being constantly altered to suit individual demands and are renowned for being so flexible.
At the heart of it all is the fact that cost effectiveness, flexibility, continuity, quality VoIP and unified services that SIP Trunking offers. With leading providers like Gamma SIP Trunks offering reliable, inexpensive and efficient services that eliminate the necessity of ISDN lines, SIP Trunking is a wise choice from both an economic and executive perspective. With market research suggesting that the current penetration rate is less than 15 percent, the potential clientele is indeed huge.
This also falls into the prediction that the market segment growth in the next few years will make SIP Trunking the leader in its sector. A vast market in Europe, North America and Asia awaits SIP Trunks. The only question now will be how effectively and swiftly can software service providers take the technology to business houses – big and small!