New car models have made Ford excel beyond expectation

Do you own a Ford? Read about the brand achievement that will make you proud as a car owner. Ford has always been manufacturing classy car models and the consumers are ever satisfied. Ford Motor this time has reported huge revenue and quarterly earnings that has exceeded the expectations of the analysts. The North American unit reported its best quarter and it is all because of the new car models.


Huge revenue earning

Once the earnings were declared, the Ford stock boosted higher in doing business after the opening bell. The net havoc income was $1.6 billion or you can say 40 cents per share and it’s really remarkable compared to $1.4 billion last year.

While posting the earnings in the first quarter, the automobile manufacturer excluded items of 41 cents per share which is also more when compared to 39 cents per share last year. The revenue in 2013 increased to $35.8 billion from $32.4 in 2012. The company has its biggest market in North America and it is boosted by one fifth in the quarter.

Ford revenue

The analysts expected that Ford would report quarterly earnings excluding 37 cents per share on a profit of $33.78 billion. This was the estimate from Thomson Reuters. But the end result is even impressive.

Ford is the second largest automaker in United States and the company reported that its European restructuring has begun. The profit margin of Ford has reached its peak in North America with sales that boosted up to 17%.

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