The process of marketing has sometimes been referred to as both an art and a science. Marketing has been identified as the process of relaying the value of a good or service to customers. The end goal of this process is to sell that product or service to customers.
The product marketing process is an essential element in an organization whose purpose is to attract customers since the marketing of the goods or services can ultimately determine their success and failure in the competitive market.
One of the most salient activities in the marketing process is the advertising and the promotion of a good or service. The aim of an advertising campaign is to lure a potential market into an actual demand.
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The purpose of marketing research process is to find new markets and prospective customers and analysing the demand of a good or service in the business market. The information collected from an effective marketing campaign will determine how a marketing strategy to foster a new or existing product takes place in different locations and to draw new customers.
Marketing fulfills an important role in society by providing the relationship between a society’s material needs and its economic patterns of response. Marketing satisfies these wants and requirements by building long term relationships with customers through an exchange of information.
Marketing can be understood by examining the concept as an organizational function, and a series of processes for creating, delivering and communicating value to customers, and managing customer relationships in a manner that also benefit the organisation and its owners. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
However, marketing is also seen as an art because marketing tools don’t sell products and services; it’s the relationships which sell the goods and services. Creating an effective marketing strategy that produces results isn’t merely using available marketing tools and options. Marketing success isn’t just about being acquainted with the various marketing technologies, strategy or tools. Successful and effective marketing comes from a good understanding of the underlying relations with the customers and of how to bring the intricate pieces of a marketing puzzle together to forge a unique and distinctive marketing thrust that would enhance that relationship.
In the book,’ The McGraw-Hill 36 hour course on Online marketing’ by Lorrie Thomas, the author mentioned that’ Online Marketing is like the Wild, Wild West: it has endless opportunities, few rules, and a huge open space. The innumerable possibilities can be exciting. However, the geek-speak and limitless choices can sometimes seem overwhelming. ‘
This is true as a brief overview of the online web tools available such as website design, content marketing, blogging, social media marketing, web analytics, search engine optimization (SEO), online marketing /search engine marketing, e-mail marketing, online public relations just to mention a few, can be bewildering.
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To quote a very famous Chinese philosopher Lao-Tzu,’ A journey of a thousand miles starts with a single step. ‘ You would have made that very significant first step by going to the above website to check out what services are available and how your business can gain from employing their services.