Latest updated poll: Samsung has topped the American Customer Satisfaction Index (ACSI) and booted down Apple in the smartphone category.
Samsung’s flagship model Galaxy S III is the most satisfied phone pushing down the list Apple’s iPhones. The Galaxy S III and Galaxy Note II both secured 84 out of 100 in a study released Wednesday by the ACSI. Samsung has shown an overall upward trend from 71 last year to 76 this year. Apple’s iPhone 5 ended up in third place with a score of 82, followed by the iPhone 4S and then iPhone 4.
“Not only does Samsung edge ahead of all iPhones, Apple customers themselves see marked resemblance between the iPhone 4, 4S, or 5,” ACSI director David VanAmburg said in a statement.
Another significant finding of the research is that smartphone users were more satisfied with their devices than were feature phone owners. Smartphones snagged an overall score of 76, while feature phones earned a 69. “While feature phones are cheaper and therefore, viewed by many customers as better value, smartphones excel in quality,” ACSI Chairman Claes Fornell said in a statement. They also present variation and uniqueness in design.
A total of 4,112 smartphone owners were polled between January 21 and March 17 of 2013. Fortunate for Apple, Galaxy IV was not included because the survey was conducted just prior to its debut. I only wonder how ripped off Apple would have been then!